a blog with cultural bulimia.

Friday, November 28, 2003

Black Friday


"While the most coveted trophies may change from year to year, the ritual does not. During the past century, America has transformed itself into a shopping nation."

Today is the day people in the retail industry refer to as BLACK FRIDAY - the day Americans as a group get out of the house and go shopping - and bringing profits back into the 'black'.
This is the ritual that, while it might have grown into more of a myth, indentifies the nation and let Americans create an identity that they feel comfortable with.

"Low prices reflect democracy. Brand names represent our search for a better life. And designer boutiques embody the promise of an ever-improving self. Yet Americans have made a Faustian deal with the culture of shopping, and especially with bargain culture. The retail prices may be low, but the social costs are high."
NYTimes Op-Ed: We Are Where We Shop