a blog with cultural bulimia.

Saturday, February 14, 2004

Amazon Glitch Unmasks War of Reviewers

via ny times
A glitch on Amazon's Canadian site revealed the identities of people who had anonymously posted book reviews on the U.S. site.
The weeklong glitch, which Amazon fixed after outed reviewers complained, provided a rare glimpse at how writers and readers are wielding the online reviews as a tool to promote or pan a book — when they think no one is watching.

John Rechy, author of the best-selling 1963 novel "City of Night" and winner of the PEN-USA West lifetime achievement award, is one of several prominent authors who have apparently pseudonymously written themselves five-star reviews, Amazon's highest rating. Mr. Rechy, who laughed about it when approached, sees it as a means to survival when online stars mean sales.